zhuoxuan li blog

Through my animation studies, I have developed both technical and conceptual understanding of visual storytelling. Over time, however, I began to reflect on how these tools might extend beyond fictional narrative into broader cultural contexts. My exposure to digital heritage practices further strengthened this interest, particularly in how technologies such as 3D scanning, virtual reconstruction,…

As the graduation approaches, I gradually began to rethink animation’s role beyond mere entertainment. While my early projects focused primarily on visual experimentation and storytelling, my postgraduate experience prompted me to think more deeply about how animation conveys culture, memory, and identity. In this process, I became increasingly interested in the relationship between animation practice…

During my studies at MACA in CSM, I gradually realized that my primary interest in animation lay not only in technical production but also in directing and visual storytelling. Initially, I focused on learning software such as Blender and Tv Paint, concentrating on drawing, modeling, and the animation workflow. However, through participation in multiple projects…

As my graduate studies deepened, the question of “what’s next?” became increasingly real. My future seemed to be heading in two distinct yet equally compelling directions: Working in Animation industry and becoming an animation director or character designer, or pursuing a doctoral degree and engaging in academic research and becoming a lecturer. These two options…

In order to enhance my professional cognition of the animation industry and broaden my horizons, I attended the Playgrounds In Motion Festival in October 10th this year. The festival was vibrant, diverse, and packed with creators whose works constantly push the boundaries of storytelling. Among all the sessions I attended, a few stood out and…

It was an honor to direct the animated trailer for “Dear Fish”, the sting of the “Being Human” competition programme at the London International Animation Festival. This was my first time being director, a tense yet incredibly meaningful experience, and a huge challenge for me. Although I was the project director, I genuinely wanted everyone…

I have never work with senior before, so simulated work is a very new experience for me actually. When I heard that I was arranged to a CGI group I felt a bit happy but more than anxious. CGI is my pathway and I indeed want to learn more skills from it and do more…

For the task record I decided to choose lip-sync. I think this task for me is very new experience. Because I have never manually drawn lip-sync frame by frame so it is also a big challenge. Additionally, I know that this is the last exercise for unit 1 so I want to make it completer…

Characters are important in storytelling in media. A well-designed character leaves a lasting impression on the audience, evokes emotions, and drives the story forward. In animation, shape language is a fundamental tool that uses different shapes and exaggerated deformations to convey meaning, emotions, and personality traits. By carefully selecting these shapes, animators enhance storytelling and…

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